Ep. 8—$5K to $500K: Jeff's Turnaround Story (Pt. 1) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


Jeff Schneider’s business, Marketing Ninjas, was on the brink of failure. He was putting everything he had into it, and getting only chaos in return: 80+ hour work weeks in his basement office, hardly enough money to pay the bills, and a marriage that was falling apart. With the support of his coach, Mary Rydman, Jeff worked to turn things around.

Now, nobody loves Mondays more than Jeff. He has a real office, with seven employees and is earning nine times as much as he was before—all with a smaller group of deeply engaged clients. But it isn’t just that Jeff’s business is better, it’s that his entire life has changed.

This is the story of how he did it.

Learn more about Marketing Ninjas at www.marketingninjas.com.

Topics: Podcast

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Your Brand Commitment: It's More about You than Your Customers

This is part two in a series. Click here for Part 1.

Earlier this month we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction with your business?

Topics: Brand, Marketing

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Frustrations Are Guaranteed. Success Isn't.

“Frustration is commonly the difference between what you would like to be and what you are willing to sacrifice to become what you would like to be.” - Unknown

Show me a business owner who hasn’t felt frustrated and I’ll show you someone who is only a few hours into running their business. All business owners know what it feels like to experience many degrees of frustration: from the small, mildly irritating, won’t destroy your weekend frustrations to the turn-off-the-lights, head in your hands, nowhere to hide frustrations.

Topics: Leadership, Systemization

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Client Story: Ravindra Yadav

My dream was to work for the best telecommunication company in India. But after a few years of working for that company, my feelings started to change. Every day I was doing the same thing, always working to get a promotion or a hike in my salary—and I was tired of it. I wanted something different so I started Harpy Core Network.

Topics: Client Stories

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What’s the worst thing that could happen to your business? Are you prepared for it?

What do oyster farming, planning, and your business have in common?

If you work in the oyster farming business, then one thing is certain: everything can—and will—go wrong in your business. Wind, rain, tidal swells, oil spills, and sea sickness to name a few. Rest assured, there will be an obstacle in your way. 

Topics: Strategic Planning, Management

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Marketing: It's More about You than Your Customers

“We need more sales.”

At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are looking for some level of growth. I get it.

Topics: Sales, Brand, Marketing

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The Secret to Spotting Trends in Your Business

Trendspotting is a term most commonly used in fashion circles. Top designers will spend thousands of dollars to send their curators all over the world to… spot trends. We’ve notoriously been told that the fashion industry is capable of predicting what colors we will want to wear before we even know we want to wear them.

Topics: Management, Finance

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Client Story: Ulf Mansson

When I started Lumagate in 2006, it was because I saw a great opportunity in the marketplace. No one was looking to be the best player in Microsoft technology for system management. It’s a niche, focused, industry—but I knew we could do it.

Topics: Client Stories

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Ep. 7—Doing the Right Thing [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


At only 19, Ovid Figueroa opened his roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done right, he’d take care of it. But as Ovid’s company grew—and as he transitioned from roofing to management—he realized that he needed systems to empower his team.

With the support of his coach, Christina Ellis, Ovid’s team is more committed than ever to follow his lead in doing the right thing.

Learn more about Serrano II at serrano2roofing.com.

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0

Topics: Podcast

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Overcoming Org Chart Writer's Block: Results Oriented

This is the fifth installment in helping you fully develop and implement Org Charts and Position Agreements, which support a culture of ownership within your business. Click here for Part 1, Part 2, Part 3 and Part 4.

“My employees know what to do, but if one thing goes wrong, they just stand around.”

“They can get the job done—but only in the slowest possible way. Why don’t they work harder?”

“No one does it as well as I do or cares as much as I do.”

Topics: Managing Employees, Company Culture, Management

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