What If the Missing Link in Your Marketing Is You?

You’ve got a blog. Maybe an email newsletter. You’re tweeting and linking and trying to figure out the whole social thing. You even set aside time each week to meet with your team to try to come up with new ideas for how to get people interested in your product. It seems like you’re doing all the right things, but somehow you’re still not getting traction. What’s going on?

Topics: Marketing

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How Does Inbound Marketing Work? [Infographic]

Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use.

There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations they’re trying to solve, and showing the value of your service or product in new ways.

This infographic will walk you through the basics of inbound marketing terminology, and start changing the way you think about potential customers as they move through the buyer’s journey. 

Topics: Brand, Marketing, Technology

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If Your Company Culture Could Talk, What Would It Say?

Would you apply for a job at your business? Think about it for a moment. With where you are in your life—with your unique talents and dreams—is it the kind of place that would support you in getting closer to the life you want? Do you think you have any employees who aren’t evaluating their jobs, right this very minute, on that criteria?

Topics: Managing Employees, Brand, Company Culture

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How Can You Keep It Real with a Virtual Team?

There’s no substitute for being in the same place as your employees. And that’s a good thing. Part of the joy of going to work is that you get to spend your day with people you respect, and we hope, enjoy being around. And while there are some good reasons to have people on your team who work remotely, you have to address the very real gap that’s present because they aren’t. As long as you start there, there are many things you can do—best practices and powerful tools—to close it.

Topics: Managing Employees, Company Culture

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How To Make Your Small Business Blog Really Shine

Is your blog getting you down? Do you wonder whether it’s worth all the effort, whether people are really getting something from it, whether you’re “doing it right”? Maybe you think you’re not a writer, or you simply feel like you don’t have the time to write with all the other demands of your small business.

Topics: Sales, Brand, Marketing, Technology

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Want To Know What Motivates Your Staff? Just Ask Them.

It's probably easier to see now, but you didn't start your business just to make money. You did it to feel something - independence, a kind of freedom and control over your life, to be able to do it your way. And you "re-earn" that freedom with every headache and heartache that comes with being a business owner. But while there are certain things only an owner can feel - good and bad - there's a version of that freedom that each and every one of your employees wants for themselves. And you have more power than you know to give it to them.

Topics: Managing Employees

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Marketing Is Not A Department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.

Topics: Marketing

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Don't Forget ... You're the Coach For Your Team

As a business owner, do you also think of yourself as a coach? Embracing this part of your role - to help your people grow while your company does - is more important than ever before. Because even if they don't always say so, everyone on your team wants the same thing: to feel that their work mattered today, to you and to them.

Topics: Managing Employees

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"Coach" Is No Small Word

With the launch of Evoke 2014, we're shifting gears today to honor business coaches - those in our network and others from around the world. As an EMyth follower, you understand the value of coaching and mentoring, but sometimes it can be hard to describe what these incredible people really do, who they 'are' in the life of a business owner. If you're a coach or advisor or looking to become one, I hope you'll join me Thursday for this free webinar on growing your practice. For now, let's start with a few ideas about the 'stuff' that great coaches are made of:

Topics: Coaching

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Grow Out Of Control

Control. It's the holy grail for business owners. But what if you have to give it up in order to get it? Or, maybe more specifically, what if there's a certain kind of control you have to give up in order to get the kind you're really looking for? The answer starts with a counterintuitive idea: the problem isn't that you have too little control of your business, it's that you have too much.

Topics: Leadership

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