Ep. 9—$5K to $500K: Jeff's Turnaround Story (Pt. 2) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep his business alive. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow him to finally scale beyond himself.

But scaling meant bringing in new people, and Jeff needed to focus on making the right hires—people who would consistently give his customers an experience they’d keep coming back for. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him turn his business into one that makes him and his team truly proud.

Learn more about Marketing Ninjas at www.marketingninjas.com.

Topics: Podcast

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How to Avoid Vacation Hell

Turn a Prickly Pineapple into the Perfect Vacation Pina Colada

At well-past closing time, you’re staring at an inbox full of emails. With only a day to go until your vacation, it seems like your “time-off” will be spent dodging phone calls from employees. Looks like the golden sand, palm trees, and blue ocean you’ve been dreaming of will just be the background of your computer screen—again.

Topics: Leadership

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Are You Social?

What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to say to heck with it all and delete every one of my apps. But then, I remember I #like to be social.

Topics: Strategic Planning, Brand, Social Media

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The One Place You Aren't Looking to Improve Your Customer Experience

Now more than ever, money, technology and personnel are invested in the user and customer experience. In today’s world of instant reviews and feedback, businesses are sprinting to stay one step ahead of their customer to attract their target market, intuit their needs and attempt to exceed expectations.

Topics: Company Culture, Leadership

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You Don't Have to Be Born a Leader to Make a Great One

Are leaders born or made? From business school courses devoted to the topic to books and articles to many a thought leader’s opinion—this question has been debated for a very long time.

Topics: Leadership

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Ep. 8—$5K to $500K: Jeff's Turnaround Story (Pt. 1) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


Jeff Schneider’s business, Marketing Ninjas, was on the brink of failure. He was putting everything he had into it, and getting only chaos in return: 80+ hour work weeks in his basement office, hardly enough money to pay the bills, and a marriage that was falling apart. With the support of his coach, Mary Rydman, Jeff worked to turn things around.

Now, nobody loves Mondays more than Jeff. He has a real office, with seven employees and is earning nine times as much as he was before—all with a smaller group of deeply engaged clients. But it isn’t just that Jeff’s business is better, it’s that his entire life has changed.

This is the story of how he did it.

Listen to Part 2

Learn more about Marketing Ninjas at www.marketingninjas.com.

Topics: Podcast

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Your Brand Commitment: It's More about You than Your Customers

This is part two in a series. Click here for Part 1.

Earlier this month we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction with your business?

Topics: Brand, Marketing

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Frustrations Are Guaranteed. Success Isn't.

“Frustration is commonly the difference between what you would like to be and what you are willing to sacrifice to become what you would like to be.” - Unknown

Show me a business owner who hasn’t felt frustrated and I’ll show you someone who is only a few hours into running their business. All business owners know what it feels like to experience many degrees of frustration: from the small, mildly irritating, won’t destroy your weekend frustrations to the turn-off-the-lights, head in your hands, nowhere to hide frustrations.

Topics: Leadership, Systemization

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Client Story: Ravindra Yadav

My dream was to work for the best telecommunication company in India. But after a few years of working for that company, my feelings started to change. Every day I was doing the same thing, always working to get a promotion or a hike in my salary—and I was tired of it. I wanted something different so I started Harpy Core Network.

Topics: Client Stories

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What’s the worst thing that could happen to your business? Are you prepared for it?

What do oyster farming, planning, and your business have in common?

If you work in the oyster farming business, then one thing is certain: everything can—and will—go wrong in your business. Wind, rain, tidal swells, oil spills, and sea sickness to name a few. Rest assured, there will be an obstacle in your way. 

Topics: Strategic Planning, Management

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