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Your Business is Your Product

This is the fourth and final post in our series, Work On It, Not Just In It. You can read the first post here, the second here, and the third here.

When you think about your business, what do you see as your product?

Is it the commodity you sell? The service you provide? The community you help build?

Or is it the business itself?

In all my years as an EMyth Coach, I’ve seen my clients make many crucial shifts to their mindsets, but one of the most transformative is based on this idea: If you want to create a business that works—that can grow to provide the life you’ve always dreamed of—you have to think of your business as the product.

Topics: Management, Systemization, Leadership

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On Letting Go: An Entrepreneurial Perspective

This is the third post in our series, Work On It, Not Just In It. You can read the first post here and the second here.

If you sent your team a text today telling them you were never coming back, what would happen? Would your business be able to operate just as well without you?

If the answer is “no,” it’s safe to say that you’ve built your business around your own ability to get things done. If that’s true, your business may be giving you the satisfaction of being “the one” everyone depends on, but at what cost?

Maybe you’re frequently frustrated that your people can’t seem to do things like you do.

Maybe you’re spending a lot of time working without feeling you’re getting anywhere.

Maybe things are just too chaotic and unpredictable.

These are big prices to pay—too big for the investment you’ve made to make your dreams come true.

Topics: Management, Systemization, Leadership

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7 Tips Every Business Owner Needs to Take a Real Vacation

When I started as an EMyth Coach in 1996, I had a client (let’s call her Kathy) whose biggest frustration was not being able to trust her people to take care of the business in her absence. She confessed that it had been ten years since she’d gone away for longer than a weekend. Just one week prior, she’d stepped out for two hours to take her cat to the vet and literally closed down her business during that time because she was so sure it would fall apart in the two hours she was gone. Two hours!

“I want you to set a goal for our work together,” I told her. “In one year, I want you to take a week-long vacation.”

Kathy laughed at me.

So I asked her, “Why not?”

Topics: Systemization, Managing Employees, Leadership

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Systems Will Set You Free

If you want to confidently step away from your business—whether it’s for two weeks, two months, or two years—you need to trust that two key dynamics in your business can operate consistently and predictably whether you’re there or not.

Topics: Company Culture, Systemization, Values

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You CAN Build a Self-Sustaining Business

If you’re fortunate enough to have taken your company on a journey through all of its highs and lows for 5, 10, even 20 years or more, chances are you’ve had those moments when you wished your business weren’t so damn dependent on you. No matter what you’ve achieved, most business owners know in their heart that if they walked away—whether for six months or two weeks—they probably wouldn’t have a business when they got back.

Topics: Systemization, Leadership, Values

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Got Systems?

Our natural world is a great example of systems at work—solar systems, ecosystems, weather systems, bodily systems, and so forth. As humans, we naturally look for patterns to solve problems and make extraordinary advancements. We search for ways to turn chaos into order and to discover efficient and repeatable ways of doing this to preserve our resources and energy. It is no different being an owner of a business. You want productivity, control, and predictability.

Topics: EMyth, Values, Systemization

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Who Is Your Best Customer?

As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal.

Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer endless frustrations, false starts, wasted time and money, and sometimes even total failure, all to pursue an audience that never was that “into you” to begin with. More importantly, if you really examined that audience, would you be that into them?

Topics: EMyth, Systemization, Values

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How To Create a Vision You'll Really Use

As a business owner, you’re the leader. You need to decide what your business will do, how it must do it, and where it will go next. But what happens when you lose sight of your goal?

Creating a vision for your business reminds you of the destination.When you try to move forward without it, you’re left jumping blindly from one item to the next—unsure of where your focus should be or where the business is heading. But creating a vision can feel daunting. It’s hard work, and there are so many pieces to consider. You may have a picture in your mind, but not know how to get it down on paper. Or you may not have a picture at all.

Topics: EMyth, Systemization, Values

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How to Find Your Why...On Purpose

If ever you’ve longed to find out why you’re here—your purpose, your big mission—this blog is for you!

This blog is it. Your silver bullet. The answer you’ve been seeking for years. Read on to discover the 5 steps you need to take to find the answers to your deepest questions, all in 30 minutes and while surfing Facebook and LinkedIn. Without this blog, you’ll be doomed to a hollow life. We all know that if you don’t have a “why”—a purpose or a mission to save the world—you’re in the sad minority. Without a why, your whole life will be a failure, a stumbling mess falling from one idea to the next without ever achieving enlightenment. It’s like driving your car down the highway of life with an empty gas tank, slowly limping toward retirement and your final destination...

Topics: EMyth, Systemization, Values

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How Harry Took Back His Life

A life consumed exclusively by your business is not a life worth living.

Let me tell you about Harry.

Harry was a deeply spiritual man. He wanted to have the time to be involved with his church’s philanthropic efforts, and he yearned to give what he could to create a better world and set an example for his young daughters—but there was literally no time.

Topics: EMyth, Systemization, Values

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