How do you create a company that produces consistent and desirable results? It’s a question every business owner asks, and the answer is simple: Create systems that support the outcomes you want to achieve—from the customer experience and team culture you want to promote, to the product you deliver and your annual revenue goals.
Managing a business partnership may be the only thing more difficult than managing a business. Partnerships are hard for the same reasons that any relationship is hard. It takes diligence and work to bring together personalities, communication styles, and ideals. And if you want your partnership to serve your business—rather than hinder it—you need to nurture the relationship upon which your partnership is built.
Business owners often face a frustrating dilemma: They’re so busy with the tactical work of their business, they can’t find time to create the structure needed to escape that tactical work. It’s an overwhelming cycle that—for many—feels inescapable. But I promise it’s not. It’s not easy to escape it, but it’s not impossible.
When you think about your business, what do you see as your product?
Is it the commodity you sell? The service you provide? The community you help build?
Or is it the business itself?
In all my years as an EMyth Coach, I’ve seen my clients make many crucial shifts to their mindsets, but one of the most transformative is based on this idea: If you want to create a business that works—that can grow to provide the life you’ve always dreamed of—you have to think of your business as the product.
If you sent your team a text today telling them you were never coming back, what would happen? Would your business be able to operate just as well without you?
If the answer is “no,” it’s safe to say that you’ve built your business around your own ability to get things done. If that’s true, your business may be giving you the satisfaction of being “the one” everyone depends on, but at what cost?
Maybe you’re frequently frustrated that your people can’t seem to do things like you do.
Maybe you’re spending a lot of time working without feeling you’re getting anywhere.
Maybe things are just too chaotic and unpredictable.
These are big prices to pay—too big for the investment you’ve made to make your dreams come true.
Take a moment to think about your business. Go ahead—picture your typical work day. What does that picture look like?
Does it look like you clocking into a job, immersed in the technical work of your business? Does it look like you putting out constant fires, struggling to check a single task off your to-do list without adding five more? Or does it look like you running a team, delegating tasks and keeping the wheels turning? A well-oiled machine that seems to run without you pushing a single button? Or does it look like something else entirely?
Whatever it looks like, this picture of your business defines how you’re doing business. Let me explain what I mean.
I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the health of his business and his progress towards his stated goals. An hour before our call, nothing had been posted. Not a good sign.
Our recent post about systems should have your gears turning already, but for your business to truly thrive, the best-designed systems alone won’t suffice.
You need people. But not just any people: You need a high-performing team. The kind of team that makes your systems—and your business—really work.
Do you ever ask an employee for something you requested several days earlier and get a puzzled look? Or get the response: “I didn’t know you wanted it today.” Or even more baffling, the employee tells you: “I don’t know how to do that.” These are the kinds of answers that cause many owners to hesitate when delegating.