When you think about your business, what do you see as your product?
Is it the commodity you sell? The service you provide? The community you help build?
Or is it the business itself?
In all my years as an EMyth Coach, I’ve seen my clients make many crucial shifts to their mindsets, but one of the most transformative is based on this idea: If you want to create a business that works—that can grow to provide the life you’ve always dreamed of—you have to think of your business as the product.