What if you've already found your tribe without knowing it? It's worth considering, because they're probably sending you a message about your product or service that you can easily miss if you don't listen carefully. This was true for us, and we're learning some incredible things from our 'tribe', things that might help you as you work to find and connect with yours.
You can learn a lot about your business through market research and customer feedback. But if you're building a brand for the long term, there's a deeper story that isn't so easily quantified. It's the more personal story you're telling yourself and then to your customers that keeps people coming back. And after the early stages of a business, one of the biggest challenges isn't just staying true to that story, it's refining it, and staying relevant to both existing customers and new ones.
What if Ayn Rand and her controversial worldview is actually a far more reasonable picture of reality than many believe, but for all the wrong reasons? While there’s no shortage of opinions on how her ideas should be applied (or more often, rejected), arguing about whether she was right or wrong wastes a bigger opportunity. There’s a way to honor the real truth in her philosophy, just inside a more holistic and accurate picture of our humanity and how we express ourselves through work and business.
I’m in the market for a President.
My country is in need of some repair, some short term solutions tied to a long term vision that makes sense, and I’m looking for a leader who can deliver. It happened to be that two Presidential Merchants were on stage together last week, so I tuned in to hear their pitch. At the end of the night, I found myself in the same position most shoppers find themselves in. I wanted to buy something — I mean I really need a President — but I decided to wait. I heard two salesman arguing about features and prices and neither of them answered the real question I had. Why should I buy from you? I walked away depressed.