Unless you’ve had personal experience with it, business coaching is probably a bit of a mystery. Do business coaches just walk in and fix the broken parts of your business? Are they only there to motivate and support, or do they get down in the weeds with you? In our 40+ years coaching owners to be entrepreneurs, we’ve cleared up a lot of confusion about what coaching is—and what it isn’t.
When you think about your business, what do you see as your product?
Is it the commodity you sell? The service you provide? The community you help build?
Or is it the business itself?
In all my years as an EMyth Coach, I’ve seen my clients make many crucial shifts to their mindsets, but one of the most transformative is based on this idea: If you want to create a business that works—that can grow to provide the life you’ve always dreamed of—you have to think of your business as the product.
When I started as an EMyth Coach in 1996, I had a client (let’s call her Kathy) whose biggest frustration was not being able to trust her people to take care of the business in her absence. She confessed that it had been ten years since she’d gone away for longer than a weekend. Just one week prior, she’d stepped out for two hours to take her cat to the vet and literally closed down her business during that time because she was so sure it would fall apart in the two hours she was gone. Two hours!
“I want you to set a goal for our work together,” I told her. “In one year, I want you to take a week-long vacation.”
Kathy laughed at me.
So I asked her, “Why not?”