At EMyth, we know one of the most important shifts a business owner must make is to see their business itself as their most important product. But you might be wondering: “What does that even mean?”
This is part two in a series. Click here for Part 1.
In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction with your business?
“We need more sales.”
At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are looking for some level of growth. I get it.