At EMyth, we take the approach that owning a business is a vehicle to give you more life. It’s a place to grow and to discover who you are and the way you want to express yourself in the world. It’s a place for creativity and innovation that can bring you closer to your own strengths, your own purpose, your own heart, and help you meet your financial goals.
Oh No . . . This Is My Life
Diana and her two partners had a business that served the skateboarding community. When they first began coaching with me, the wheels were starting to come off for Diana. She was on the verge of quitting. “I want out,” she said, “of all of it. Everything feels like it comes down to me. I’m pulled in too many directions.”
On average, how much of your time is spent working in your business doing the day to day tactical work involved in producing, delivering or selling your product or service?
For most business owners, when we first meet them, the answer is usually: ALL of it.
One of the things we really care about at EMyth is helping business owners Work On it, not just In it. By “it”, we mean the business. Most owners spend most of their time and energy In the business—involved in the day-to-day “doing it”—when the most powerful thing they can do as leaders is work On it—things like crafting a vision for the business, empowering their team, etc.