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Frank Fienbork

Written by Frank Fienbork

Frank is our Art Director. Originally from Germany, he moved to the U.S. to develop our brand re-design. He takes great care in making sure we carry our brand forward through all things visual.

How Does Inbound Marketing Work? [Infographic]

Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use.

There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations they’re trying to solve, and showing the value of your service or product in new ways.

This infographic will walk you through the basics of inbound marketing terminology, and start changing the way you think about potential customers as they move through the buyer’s journey. 

Topics: Brand, Marketing, Technology

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