Our natural world is a great example of systems at work—solar systems, ecosystems, weather systems, bodily systems, and so forth. As humans, we naturally look for patterns to solve problems and make extraordinary advancements. We search for ways to turn chaos into order and to discover efficient and repeatable ways of doing this to preserve our resources and energy. It is no different being an owner of a business. You want productivity, control, and predictability.
As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal.
Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer endless frustrations, false starts, wasted time and money, and sometimes even total failure, all to pursue an audience that never was that “into you” to begin with. More importantly, if you really examined that audience, would you be that into them?
As a business owner, you’re the leader. You need to decide what your business will do, how it must do it, and where it will go next. But what happens when you lose sight of your goal?
Creating a vision for your business reminds you of the destination.When you try to move forward without it, you’re left jumping blindly from one item to the next—unsure of where your focus should be or where the business is heading. But creating a vision can feel daunting. It’s hard work, and there are so many pieces to consider. You may have a picture in your mind, but not know how to get it down on paper. Or you may not have a picture at all.
If ever you’ve longed to find out why you’re here—your purpose, your big mission—this blog is for you!
This blog is it. Your silver bullet. The answer you’ve been seeking for years. Read on to discover the 5 steps you need to take to find the answers to your deepest questions, all in 30 minutes and while surfing Facebook and LinkedIn. Without this blog, you’ll be doomed to a hollow life. We all know that if you don’t have a “why”—a purpose or a mission to save the world—you’re in the sad minority. Without a why, your whole life will be a failure, a stumbling mess falling from one idea to the next without ever achieving enlightenment. It’s like driving your car down the highway of life with an empty gas tank, slowly limping toward retirement and your final destination...
A life consumed exclusively by your business is not a life worth living.
Let me tell you about Harry.
Harry was a deeply spiritual man. He wanted to have the time to be involved with his church’s philanthropic efforts, and he yearned to give what he could to create a better world and set an example for his young daughters—but there was literally no time.
When was the last time you took a vacation? Did you unplug from your business? No cell phone, no email, no emergencies interrupting your time away?
Most business owners find that kind of break nearly impossible to take because the business isn’t setup to work without them. If you’re like most of these folks, unplugging from your business just isn’t realistic—but it doesn’t have to be this way. When you take time to get clear on what you want your business and your life to look like, you can start to take your life back.
Oh No . . . This Is My Life
Diana and her two partners had a business that served the skateboarding community. When they first began coaching with me, the wheels were starting to come off for Diana. She was on the verge of quitting. “I want out,” she said, “of all of it. Everything feels like it comes down to me. I’m pulled in too many directions.”
Many business owners struggle to make the shift from working in their business to working on their business because they’re so used to running the day-to-day operations that they don’t realize what’s required to do things differently. It’s not about tactics or to-do lists, it’s about the owner’s mindset and how they view their role in the business.
“I’m overwhelmed.” It’s something we hear often, from everyone from frazzled parents to (especially) business owners. There’s just so much to do, so many details to notice and manage. Nobody wants to feel overwhelmed, yet what can you do about it?