Topics: Strategic Planning
I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the health of his business and his progress towards his stated goals. An hour before our call, nothing had been posted. Not a good sign.
When I started as a business coach, my life did not look like it does today. I lived in the city, in a house that was in the middle of a subdivision. I worked for someone else and had never considered myself an entrepreneur. My default vision at the time was that I would continue to build a career for myself inside a good company—one that cared and took care of its employees—until I retired in my dream house, watching grandbabies run about.
Don’t get me wrong; I did dream about what it might be like to be an entrepreneur, just as I saw my father do his entire life. But it was just that—a dream, and not the reality I thought would support me for the rest of my life.
At EMyth, we take the approach that owning a business is a vehicle to give you more life. It’s a place to grow and to discover who you are and the way you want to express yourself in the world. It’s a place for creativity and innovation that can bring you closer to your own strengths, your own purpose, your own heart, and help you meet your financial goals.
Whether you know it or not, the business you have right now, with all of its imperfections, could be your path to the life of your dreams. Your business is supposed to serve your life, not the other way around. Unfortunately, most of the time it doesn’t work that way.
Many business owners struggle to make the shift from working in their business to working on their business because they’re so used to running the day-to-day operations that they don’t realize what’s required to do things differently. It’s not about tactics or to-do lists, it’s about the owner’s mindset and how they view their role in the business.
“I’m overwhelmed.” It’s something we hear often, from everyone from frazzled parents to (especially) business owners. There’s just so much to do, so many details to notice and manage. Nobody wants to feel overwhelmed, yet what can you do about it?
You know that making the shift from your Technician personality (the one who does all the work) to your Entrepreneur personality (the one who has the vision and decides the strategy) starts with shifting your perspective, the way you look at your business, and the way you relate to it. But what often happens is that your Technician tries to put on the Entrepreneur’s hat without relinquishing the Technician’s perspective.