Your Brand Commitment: It's More about You than Your Customers

This is part two in a series. Click here for Part 1.

In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction with your business?

Topics: Brand, Marketing

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Marketing: It's More about You than Your Customers

“We need more sales.”

At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are looking for some level of growth. I get it.

Topics: Sales, Brand, Marketing

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Is Marketing Automation the Silver Bullet You're Looking For?

There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey.

But like all good things, it’s not quite that simple. It takes a real investment of time, attention and money. It won’t create content for you. And it won’t tell you who your real buyers are. In short, you can get a lot out of it—but only if you put the right things into it first.

Topics: Brand, Marketing, Technology

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Looking for the Perfect Customer? Look No Further.

It’s never been easier to chase after the wrong customers. With the explosion of online marketing tools, you and your team can spend all day (and all night) doing it. Which is why it’s never been more important that you have something—or more specifically, someone—to guide you. The challenge for today’s business owner is to get to know your customer in far deeper ways than you’ve ever done before.

Topics: Brand, Marketing

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What If the Missing Link in Your Marketing Is You?

You’ve got a blog. Maybe an email newsletter. You’re tweeting and linking and trying to figure out the whole social thing. You even set aside time each week to meet with your team to try to come up with new ideas for how to get people interested in your product. It seems like you’re doing all the right things, but somehow you’re still not getting traction. What’s going on?

Topics: Marketing

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How Does Inbound Marketing Work? [Infographic]

Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use.

There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations they’re trying to solve, and showing the value of your service or product in new ways.

This infographic will walk you through the basics of inbound marketing terminology, and start changing the way you think about potential customers as they move through the buyer’s journey. 

Topics: Brand, Marketing, Technology

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How To Make Your Small Business Blog Really Shine

Is your blog getting you down? Do you wonder whether it’s worth all the effort, whether people are really getting something from it, whether you’re “doing it right”? Maybe you think you’re not a writer, or you simply feel like you don’t have the time to write with all the other demands of your small business.

Topics: Sales, Brand, Marketing, Technology

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Marketing Is Not A Department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.

Topics: Marketing

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Trying To Reach Your Ideal Customer? They Might Be Closer Than You Think

What if you've already found your tribe without knowing it? It's worth considering, because they're probably sending you a message about your product or service that you can easily miss if you don't listen carefully. This was true for us, and we're learning some incredible things from our 'tribe', things that might help you as you work to find and connect with yours.

Topics: EMyth, Brand, Marketing

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Writing A Blog For Your Small Business? Put Your Idea In A Frame

Are you still putting off writing that blog or newsletter for your business? How long has it been haunting you? You keep telling yourself it's a great opportunity to get your business out there, and connect with your customers. But becoming a blogger on top of everything else?

Topics: Marketing

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