It's a big day for us. We just launched an important new feature on the EMyth Platform. We think it's a big deal, and we wanted to tell you why.
There are an awful lot of people out there today calling themselves business coaches. Without any real professional accreditations or associations, it’s hard to know who to trust. Not just about their methodology or the quality of the training, but about their approach to business and life in general. It’s a deeply personal engagement and on some level you’re buying who they are and why they do what they do.
"I am so discouraged with how my business is going," sighed Bob, a business owner. "I've got to get it straightened out in the next few months or I am going to give up and walk away from it!" This expression of frustration marked the beginning of our coaching / business owner relationship.
Bob's dad was a plumber, and Bob grew up working in his dad's business. Then one day Bob reasoned that, since he's a plumber and has lived in and observed the plumbing business all of his life, that there was no reason not to establish a business of his own. And so he did.