When I started Highland Cycles in 2007, I wanted to change the way people thought about the motorcycle industry. Over the years, motorcycle repair shops have lost their appeal and have earned a poor reputation. Everyone told me it would be impossible to make money in this business, but I was determined to prove them wrong. Motorcycles are such a wonderful form of recreation that teaches people about responsibility and gets them outside. I’m always preaching the “Gospel of Two Wheels”—that life is better experienced with less in your way and outside instead of in front of a screen!
Topics: Client Stories