Client Story: Morgan Spradling

When I started Highland Cycles in 2007, I wanted to change the way people thought about the motorcycle industry. Over the years, motorcycle repair shops have lost their appeal and have earned a poor reputation. Everyone told me it would be impossible to make money in this business, but I was determined to prove them wrong. Motorcycles are such a wonderful form of recreation that teaches people about responsibility and gets them outside. I’m always preaching the “Gospel of Two Wheels”—that life is better experienced with less in your way and outside instead of in front of a screen!

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Ep. 9—$5K to $500K: Jeff's Turnaround Story (Pt. 2) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

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In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep his business alive. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow him to finally scale beyond himself.

But scaling meant bringing in new people, and Jeff needed to focus on making the right hires—people who would consistently give his customers an experience they’d keep coming back for. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him turn his business into one that makes him and his team truly proud.

Learn more about Marketing Ninjas at www.marketingninjas.com.

Topics: Client Stories, Podcast

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Ep. 8—$5K to $500K: Jeff's Turnaround Story (Pt. 1) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


Jeff Schneider’s business, Marketing Ninjas, was on the brink of failure. He was putting everything he had into it, and getting only chaos in return: 80+ hour work weeks in his basement office, hardly enough money to pay the bills, and a marriage that was falling apart. With the support of his coach, Mary Rydman, Jeff worked to turn things around.

Now, nobody loves Mondays more than Jeff. He has a real office, with seven employees and is earning nine times as much as he was before—all with a smaller group of deeply engaged clients. But it isn’t just that Jeff’s business is better, it’s that his entire life has changed.

This is the story of how he did it.

Listen to Part 2

Learn more about Marketing Ninjas at www.marketingninjas.com.

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Client Story: Ravindra Yadav

My dream was to work for the best telecommunication company in India. But after a few years of working for that company, my feelings started to change. Every day I was doing the same thing, always working to get a promotion or a hike in my salary—and I was tired of it. I wanted something different so I started Harpy Core Network.

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Client Story: Ulf Mansson

When I started Lumagate in 2006, it was because I saw a great opportunity in the marketplace. No one was looking to be the best player in Microsoft technology for system management. It’s a niche, focused, industry—but I knew we could do it.

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Ep. 7—Doing the Right Thing [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

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At only 19, Ovid Figueroa opened his roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done right, he’d take care of it. But as Ovid’s company grew—and as he transitioned from roofing to management—he realized that he needed systems to empower his team.

With the support of his coach, Christina Ellis, Ovid’s team is more committed than ever to follow his lead in doing the right thing.

Learn more about Serrano II at serrano2roofing.com.

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0

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Ep. 6—From Technician to Entrepreneur [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

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When Jeff Venn started Create Studios, a web design and digital marketing company, the business was exactly what he wanted. He had more time with his family, went surfing regularly and exceeded his salary goals. But after a health crisis, Jeff realized he’d become a master technician, focused only on the day-to-day, and he knew things had to change.

After only nine months of working with his EMyth Coach, Kay Robinson, Jeff’s leading his team with purpose and growing Create Studios into the business he always dreamed it could be.

Learn more about Create Studios at createwds.com.

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0
Music: “Remedy for Melancholy” by Kai Engel is licensed under CC BY 4.0

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Client Story: Daniel Caruana and Wayne Spiteri

This story was written from the perspectives of Daniel Caruana, Director and CEO, and Wayne Spiteri, COO and Head of Sales, of Danrae Waterproofing.

Our company operates throughout New South Wales, Australia, providing waterproofing and water-related repairs for new construction and remedial buildings in a variety of sectors. Our vision is to become a fully fledged service company with an expansive reach.

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Client Story: Luke Spicer

I’ve worked in the construction industry for awhile, but I wanted to offer a better experience for employees and customers. I took my passion for concrete and working hard and started Creative Concrete in 2004.

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Ep. 5—Building a Business, Not a Job [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

Subscribe with iTunes


For ten years, Higher Standards Academy was just Jerilyn Kass. She was doing the work of the business—teaching SAT prep to college-bound students—and growing slowly but steadily. For a while, “slow and steady” worked for her. But soon, comfort grew into impatience, and she realized faster growth would require an outside perspective to help her focus on the areas of her business she was neglecting.

With the help of her coach, Rachel Clark, Jerilyn grew revenues by 40%, hired a team of people she loves working with, took her first (almost) unplugged vacation and, now, feels like the leader of her business for the first time.

Learn more about Higher Standards Academy at ca.higherstandards.biz

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0
Music: "Cylinder Six" by Chris Zabriskie is licensed under CC BY 4.0

Topics: Client Stories, Podcast

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