What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to say to heck with it all and delete every one of my apps. But then, I remember I #like to be social.
Every great business has its verbal story: how it got started, where it’s going, what the culture is and who the key characters are. But while your words are important, your numbers are your validation. Without understanding what the numbers are telling you, you can’t ever quantify what your business is actually doing—or not doing, for that matter.