There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey.
But like all good things, it’s not quite that simple. It takes a real investment of time, attention and money. It won’t create content for you. And it won’t tell you who your real buyers are. In short, you can get a lot out of it—but only if you put the right things into it first.