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Ilene Frahm

Written by Ilene Frahm

Ilene joined EMyth in 1982. During her 17 year marriage to Michael Gerber, she collaborated with Michael on The EMyth Revisited and served as his editor and publishing agent on it, as well as on a number of his other books. Ilene spent more than a decade working on EMyth not just in it to build a company that didn’t depend on her. Except for one short stint, she hasn’t held a position in the day-to-day operations of EMyth since she retired as its President in 1999. Ilene and her husband, Gerrit, spend two months a year at their cottage on the north coast of Spain. The rest of the time, she does what she loves: mentoring staff, training salespeople, and supporting everyone in the company, at every level, in their leadership.

The Sales Conversation You Don't Know You're Having

This is Part Three on how to build a sales system that works. Read Part One here, Part Two here, and Part Four here.

How well do you know what’s really going on in your sales department?

Whether you’re a solopreneur or you’ve got a team of salespeople responsible for bringing in new business, how much do you really understand about how your sales staff (which might only be you) engages with people introduced to your products or services for the first time?

Topics: Sales

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Are You Open to Getting More Sales?

This is Part Two on how to build a sales system that works. Read Part One, Part Three, and Part Four here.

Isn’t it curious that sales, the lifeblood of every small business, is so damn hard to get right?

You started your business because you believed you could make or do something that other people wanted, but then you struggle to find a way to talk about it with them so they’re moved to say, “How can I get some of that?”

Topics: Sales

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Stop Waiting for the Perfect Salesperson

This is Part One on how to build a sales system that works. Read Part Two, Part Three, and Part Four here.

It’s not hard to agree with the idea that your business needs systems. But, when it comes to sales, small business owners often have a lot of difficulty really getting behind creating a comprehensive sales system or sales process.

Naturally, nobody wants their salespeople to sound ‘canned.’

It’s much more thrilling to dream about finding salespeople who will just know how to bring in your best customers and create exponential growth for you because they have that magical gift of getting people to buy.

Topics: Sales

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