Bernadette Jiwa

Written by Bernadette Jiwa

Bernadette is a freelance brand story strategist, and the author of three #1 Amazon Bestsellers: Difference, The Fortune Cookie Principle and Make Your Idea Matter.

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Marketing Is Not A Department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.

Topics: Marketing

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