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Adam Traub

Written by Adam Traub

Adam is our Coaching Delivery Manager. He was a client of EMyth as a General Manager of a manufacturing company and was so blown away by the transformation that happened, he decided to become an EMyth Coach in 2002. He loves helping coaches and clients have more life.

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Planning for a Business That Works

Let’s start with one thing we all know:

Being good at something – designing a building, baking specialty cakes, performing micro-surgery, repairing cars, promoting artists, installing electrical wiring or plumbing, providing legal or financial advice – achieving a level of expertise in any area for which you have a passion, is a highly satisfying accomplishment. You put in the time, you kept to the path, you studied and practiced the hard work to achieve mastery. Being recognized for that expertise is the affirmation that makes it all worth it.

Topics: Strategic Planning

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It's Time to Stop Putting Off Organizing Your Business

I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the health of his business and his progress towards his stated goals. An hour before our call, nothing had been posted. Not a good sign.

Topics: Strategic Planning, Coaching, Management

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What’s the worst thing that could happen to your business? Are you prepared for it?

What do oyster farming, planning, and your business have in common?

If you work in the oyster farming business, then one thing is certain: everything can—and will—go wrong in your business. Wind, rain, tidal swells, oil spills, and sea sickness to name a few. Rest assured, there will be an obstacle in your way. 

Topics: Strategic Planning, Management

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Whoooo Are you? Who? Who?.... Who? Who?

Building a Coaching Relationship with Integrity


I have been a fan of The Who for 38 years. I love their music and their powerful contribution to rock and roll, but above all, I love the strength of their message. To me, the music of The Who is about integrity and being true to yourself.

Topics: Coaching, Values

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